MONTREAL, April 15, 2021 (GLOBE NEWSWIRE) – Stingray (TSX: RAY. A; RAY. B), a number one music, media and know-how firm, at the moment introduced that its division of economic providers, Stingray Enterprise, has entered into an settlement with METRO to advertise native merchandise freed from cost in its institutions. As of at the moment, a number of banners, together with Metro, Tremendous C, Adonis, Jean Coutu and Brunet, will broadcast 4 occasions an hour free 20-second promoting spots developed with Aliments du Québec and Le Panier Bleu to advertise Quebec merchandise. within the highlight. The initiative goals to assist shoppers determine Quebec merchandise and encourage native buying to stimulate the economic system in the course of the pandemic.
“The pandemic has sparked consciousness and curiosity in consuming native merchandise,” mentioned Ratha Khuong, Managing Director of Stingray Enterprise. “We’re delighted to launch this distinctive collaboration with METRO and imagine that the turnkey resolution will generate quick further income for the corporate.”
“METRO goes to nice lengths in all of our shops to current native merchandise to its prospects and assist native companies,” mentioned Alain Tadros, Vice-President of Advertising, METRO. “It’s due to this fact with nice pleasure that we welcomed the Stingray initiative, which contributes to our dedication to advertise Quebec merchandise through our in-store radio networks.
The answer, which is predicted to have a considerable affect on the native economic system, will work for the following three months.
Montreal-based Stingray (TSX: RAY.A; RAY.B) is a number one world music, media and know-how firm with greater than 1,200 staff worldwide. Stingray is a premium supplier of direct-to-consumer and B2B providers together with audio TV channels, over 100 radio stations, SVOD content material, 4K UHD TV channels, FAST channels, karaoke merchandise, signage digital, in-store music and music. functions, which have been downloaded over 160 million occasions. Stingray reaches 400 million subscribers (or customers) in 160 nations. For extra info: www.stingray.com.
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