On social media and within the information feeds, it is arduous to scroll with out stumbling throughout a narrative about Child Boomers, Technology Y, or extra lately Technology Z. Nonetheless, there’s a era that’s usually neglected.
Mark Putnam, 2010 College of Georgia graduate, is co-founder with different UGA alumni of The Quick Occasions, a weekly e-newsletter concentrating on Technology X. With a nostalgic contact of the 80s and 90s, every article mixes the favored tradition of Gen X with the essential subjects of the current day.
Each Friday, The Quick Occasions releases a brand new play that tackles a problem affecting each Gen X and the generations to come back, educates readers about youth, tradition and jargon, and highlights an MTV-style music video. . Each Monday a second electronic mail e-newsletter, The Mixtape, is launched with a themed Spotify playlist and a set of hyperlinks to that week’s popular culture occasions.
Highlighting Technology X
The Quick Occasions is supposed to convey collectively generations residing in inexplicable occasions, starting from those that grew up because the world’s first era after the web was invented, to the youthful Technology Z rising up throughout COVID-19.
“There are numerous parallels between Gen X and Gen Z that run via life, dealing with macro-global occasions with the loopy and speedy evolution of expertise,” Putnam stated. “We wish to create a wise dialog between Technology X, their youngsters, and their mother and father from the angle of people that grew up in unusual occasions.”
Putnam stated he and his co-developers determined to focus on Gen X due to the advertising hole that existed for individuals born between 1965 and 1980.
“There are nonetheless greater than 60 to 80 million [members of Gen X] around the globe, however they don’t seem to be closely marketed, ”Putnam stated. “Gen X is at its peak, however there is not essentially a product for them. So that is what we’re making an attempt to construct. “
From a design perspective, The Quick Occasions is harking back to the favored fanzines of the ’80s, the place individuals made magazines that have been small and simply distributed. Their creators have usually given them away without cost to extend the dissemination of their views on music, movie and different cultural facets.
Every new put up is supposed to generate an efficient and informative dialog on issues vital to encourage dialect moderately than division.
“We’re not essentially making an attempt to take an angle or a perspective, however principally we’re making an attempt to indicate each side of a state of affairs,” Putnam stated. “I believe it has been refreshing for this viewers as a result of we’re not making an attempt to begin fights or create a generational conflict. We attempt to create a spot the place individuals can bear in mind but additionally study one thing new. “
Join the generations
Throughout the fall semester of 2021, Jennifer Osbon, Professor of Digital Advertising and marketing at UGA, will information her college students via learning The Quick Occasions to know its marketing strategy, social media approaches and progress alternatives. from a product and social viewpoint.
Steve Denker, board member of the UGA Digital Advertising and marketing Committee, will work carefully with Osbon and his college students on advertising and branding.
“It is about bringing a real-life expertise to your courses,” Denker stated.
Denker stated that by highlighting the parallels between Gen X and Gen Z, UGA college students would possibly discover a connection to The Quick Occasions.
“A variety of our generations are comparable by way of not asking for permission, taking dangers and taking dangers, doing what appears proper and being true to ourselves,” Denker stated. “That is why [The Fast Times] is not only for Gen X. It is one thing we expect college students at UGA and around the globe would like to learn. “
From there, the Quick Occasions workforce seems to be ahead to continued model progress and the potential exploration of different avenues of digital media.
“We would like to modify to the podcast the place we sit down two individuals of fully totally different ages and backgrounds to speak concerning the commonalities they weren’t even conscious of,” Putnam stated. “We now have large plans for the place this factor may go.”